Workshop 2: Merchandising:

Module 1: Merchandising: Principles for space organization – modern store layouts

What is merchandising?

Details of effective management of additional displays in a retail store. Definition of merchandising and how to apply it in various industries.

Presentation of 100 merchandising factors at the point of sale.

15 rules for organizing the store space (5 rules for categorization, 5 rules for store zones, 5 rules for directing customer movement in the store) – practical examples (photos and videos); solutions applied in various industries.

Module 2: Merchandising – Store space organization – detailed principles

15 merchandising rules – practical examples and solutions (photos of real-life examples of applying rules in various industries).

Module 3: Exercise – Miniature model

The use of magnetic miniature models to present the organization of the store space, including the arrangement of racks, product categorizations and places of promotions and additional displays, etc. – discussing good solutions and proposed ideas – practical solutions – the key point of the training.

Practical solutions for various store layouts, sales floor sizes and chain strategies.

Discussing the devised solutions for all formats.

Presenting state-of-the-art ideas to be applied and used in the future.

Module 4: Merchandising solutions employed in category management – the WISE method in building planograms