Services

My presence in the consulting market isn't a matter of personal branding. It's a natural consequence of over 30 years of experience in retail – from operational work on the sales floor, through category management and pricing strategy, to full accountability for the P&L bottom line in executive roles.

I've worked for international corporations, national retail leaders, and global FMCG manufacturers. I managed structures where assortment and pricing decisions impacted hundreds of locations, thousands of employees, and millions of transactions annually.

As a board member and CEO, I was responsible for the commercial strategy, purchasing policy, franchise development, and operational profitability of entire chains. I participated in key system implementations, from the optimization of operational tools to the nationwide process standardization. This corporate experience shaped my professional foundation: every strategy must be scalable, resistant to staff turnover and executable with precision in every single store.

• Building assortment “from the index up”, instead of from the strategic category assumptions.
• Lack of clearly defined roles for individual categories within the company structure.
• Pricing that reacts to competition's moves instead of anticipating them.
• Merchandising perceived as aesthetics rather than an economic tool and a silent salesperson.
• Manufacturer-retailer conflicts that destroy structural margin on both sides.

That's why in my publications and keynotes I focus on facts from real implementations. I show how the absence of strategy directly reduces margin, how shelf structure drives conversion, and how to integrate supplier and retailer actions to build profitability synergy instead of costly conflict.

I speak to executive boards, sales directors, category leaders, and strategic teams. On stage, I do exactly what I do in projects: I simplify complexity and translate it into concrete business decisions.

The CMF360° model was created as a response to fragmented approaches to category management and pricing. It's not an academic concept. It's a synthetic operating model that has been tested in hundreds of projects – from single categories to full chain transformations.

TOP RETAIL EXPERT 2026

The authority of CMF360° doesn't come from marketing. It comes from repeatable results.

In 2026, I received the TOP Retail Expert 2026 award for my measurable impact on retail transformation.

This is not an award for media presence.

This is a recognition of implementation effectiveness – under real margin pressure, amid competition and taking into account operational scale.

Today, my role as a retail expert is to combine three perspectives:

• operational experience from retail corporations,
• consulting practice from transformation projects,
• and the CMF360° systemic model that integrates strategy, pricing and execution.

This combination doesn’t just allow me to comment on the market.

It allows me to effectively change it.